Monthly Archives: October 2010

Emerging Markets II – PC Distribution

Posted on October 28, 2010 by WAVE Report

Disruptions and Competition Shake up the PC Distribution Environment This examination of the market sought to understand PC distribution and product availability. The proxy for this was to look at Microsoft Windows and Office which are at the center of … Continue reading →

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Emerging Markets I

Posted on October 5, 2010 by WAVE Report

There is a perception that succeeding in Emerging Markets is just a matter of reduced pricing and adapting to distribution channels. Our experience, having traveled to many countries, that it is much more complex. To evaluate this and other factors … Continue reading →

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