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Monthly Archives: October 2010
Emerging Markets II – PC Distribution
Disruptions and Competition Shake up the PC Distribution Environment This examination of the market sought to understand PC distribution and product availability. The proxy for this was to look at Microsoft Windows and Office which are at the center of … Continue reading
Posted in Analysis, Markets
Tagged Dell, Eastern Europe, iPhone, Middle East, netbooks, notebooks, PCs
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Emerging Markets I
There is a perception that succeeding in Emerging Markets is just a matter of reduced pricing and adapting to distribution channels. Our experience, having traveled to many countries, that it is much more complex. To evaluate this and other factors … Continue reading