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Category Archives: Analysis
CES 2011: Tablets
Why have tablets achieved such market velocity in a short period of time? A successful market example in the Apple iPad, an opportunity OS in Google Android, and a huge ecosystem in Asia for the design and production of low-cost computer products. Continue reading
CES 2011: 3D Assessment
Informal assessment of the 3D devices displayed on the exhibition floor. There were two types: with glasses and autostereoscopic (no glasses). The ratings ranged from 2 to 8 marks out of 10, with an average of 4.7. As a result we have doubts this market will take off. Continue reading
CES 2011: Day 2
As we explore the CES floor the energy around the tablet is palpable. The smartphone is assumed. Despite all the uncertainties of the market and the struggles for market share this looks like an old battlefield. The excitement is around the tablet – in only 9 months the market has been transformed by the iPad. Continue reading
Emerging Markets V – Consumer Market Ecosystem
Defining a Consumer Market Ecosystem – A Framework for Understanding Emerging Markets Ecosystem As we got engaged in these markets it became clear there were ecosystems in place. To better understand the ecosystem we needed a model and this evolved … Continue reading
Emerging Markets IV – Iraq
Iraq is a Significant Market Waiting to Happen Iraq is an excellent example of a unique Emerging Market with many special considerations. This is the largest country, in population, of those visited. We approached the entry into Iraq with some … Continue reading
Emerging Markets III – Mobile
iPhone Dominates Emerging Markets for SmartPhones not based on Functionality Cell phones are ubiquitous. Smartphones are not. Countries are different from the US in the role that the carriers play and how consumers buy cell phones. GSM is the world … Continue reading
Posted in Analysis, Markets
Tagged Android, Apple, Eastern Europe, iPad, iPhone, Middle East, mobile, Nokia, smartphone
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Emerging Markets II – PC Distribution
Disruptions and Competition Shake up the PC Distribution Environment This examination of the market sought to understand PC distribution and product availability. The proxy for this was to look at Microsoft Windows and Office which are at the center of … Continue reading
Posted in Analysis, Markets
Tagged Dell, Eastern Europe, iPhone, Middle East, netbooks, notebooks, PCs
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Emerging Markets I
There is a perception that succeeding in Emerging Markets is just a matter of reduced pricing and adapting to distribution channels. Our experience, having traveled to many countries, that it is much more complex. To evaluate this and other factors … Continue reading
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